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Critical Marketing Tools for Your New Business

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The growth of your business depends on your ability to effectively use modern marketing tools. If you don’t learn how to market your company, you can’t expect to see your customer base expand. In addition to using traditional marketing tools, you can also take advantage of the Internet to market your business.

Your Website

Your company website must make a good impression on each visitor. A poorly designed website will fail to inspire potential customers to explore your business. Website standards and trends are constantly changing; if you don’t keep refreshing your website’s design, it will look outdated. Your website also needs to provide the same basic elements that other company websites feature, including an email contact form and a weblog. If you frequently add to your weblog, you can keep your customers updated on the latest news from your company.

Business Cards

Although many companies focus their efforts on Internet marketing, there are still many reasons to invest in traditional marketing methods. These methods help you reach out to customers who still shop in brick-and-mortar stores and usually learn about new businesses based on a recommendation from a family member. Business cards can help you close the gap between traditional and online advertising. Your business card should feature details about all of your online profiles, including your social networking pages and your company website.

Even with your company’s online presence, you may still find plenty of good opportunities for sharing your business cards. Trade shows and conventions, for example, often present perfect opportunities to pass out your cards. If you have public company location, keep a stack of cards around for your walk-in clients.

Social Networks

With millions of people constantly using social networks each day, your company can’t afford to ignore these useful tools. On Facebook, you can provide crucial information about your company and get feedback on your products. With Twitter, you can instantly connect to your customers and even respond to complaints or questions. Pinterest allows you to save images from your company website, giving you a way to advertise your company visually.

In addition to communication with your customers, these networks also allow you to advertise for free. The majority of social networking tools are completely free to use. Each time your company features a new sale, simply use Twitter to inform your followers. If you have a long list of followers, you’ll have an easy way to advertise your products for free.

These marketing tools are critical to the expansion and success of your business. If you can learn how to use each tool effectively to find your target audience, you can expect to bring in new customers.


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